Cyrus Dhabhar | Apr 24, 2018
Mahindra M.D. And Tata Design Head Discuss Importance Of Indian Car DesignFor both Tata Motors and Mahindra, recent and future launches have showcased an ability to improve tremendously, in terms of quality, fit and finish but more so in terms of design. While in the mid 2000s, or even a few years ago, both these auto brands needed to shout (in terms of outrageous design) in order to be seen, both these auto brands now seem to be on a cusp of design maturity. In a recent casual banter on Twitter between Pratap Bose, Head Of Design of Tata Motors and Pawan Goenka, Managing Director of Mahindra & Mahindra, both seem to agree on the fact that Indian home grown designers and designs need to be given more importance, more chances to grow and certainly a bigger place in the automakers ecosystem. And with design studios in India making its mark, we think that process is well underway for both Tata Motors and Mahindra and we at carandbike.com think this is a wonderful thing indeed! Homegrown talent making homegrown designs for homegrown automakers is certainly something to be proud of. And with design studios in India making its mark, we think that process is well underway, not only for Tata and Mahindra, but even automakers like Renault.
