Based in Ludwigsburg, Germany, the foundation of the subsidiary is part of a major innovation offensive at Porsche. A concerted effort is being made at the company to establish innovation management across departments as well as systematically cataloguing and promoting ideas. "Innovation does not emerge by itself. It is all about developing ideas systematically," says Porsche CEO Blume. "Porsche has many ideas. The challenge is to think across functional divisions, use external resources and take concrete action very rapidly - especially in the digital environment," added Blume.
Leading Porsche Digital GmbH is managing director Thilo Koslowski who previously worked for Gartner and is considered an expert in automotive, internet, and technology sectors. He will oversee work at the company's headquarters in Ludwigsburg as well as affiliated offices in Berlin, Silicon Valley, and China.
"Digitization is leading to the renaissance of the automobile and is making it the central element of our digital lifestyle," says the subsidiary's new managing director Thilo Koslowski. "We will create digital customer experiences typical of Porsche which are fascinating and intelligent - both inside and outside the vehicle."
The Porsche subsidiary will cooperate closely with all departments in testing and implementing new value creation models and innovative product offerings. Among the tasks of the Digital GmbH is also the identification and evaluation of trends which ensures access to relevant technologies. Porsche not only believes in its own potential for innovation, but also its partnerships. The Digital GmbH considers itself to be an interface between Porsche and innovators around the world.
