Maruti Suzuki India has announced opening entries for the fifth round of its Mobility & Automobile Innovation Lab (MAIL) initiative. The company is inviting start-ups to participate in this innovative programme, which will give them an opportunity to work on technology and solutions that can be applied in real-world business scenarios. First launched in January 2019, the MAIL initiative has so far engaged with 18 start-ups in the previous four rounds. Out of those 18, 4 companies are undergoing acceleration with Maruti Suzuki India.
Also Read: Maruti Suzuki Partners With IIM Bangalore To Incubate Tech Start-ups For The Automobile Sector
The MAIL initiative will give start-ups an opportunity to work on technology and solutions that can be applied in real-world business scenarios
Talking about the initiative, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India said, "We are extremely delighted to have completed two years of collaborating and promoting the start-up fraternity through our MAIL program. We have successfully engaged with 18 start-ups and have enabled 10 POCs. As a next step, in the fifth cohort, we look forward to engaging with more start-ups with innovative ideas for the automobile industry. Entrepreneurs with disruptive ideas, especially in light of the ongoing pandemic situation, can apply for the fifth cohort of our MAIL initiative."
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As on today, Maruti Suzuki has onboarded two startups as business partners.
For this initiative, Maruti Suzuki has partnered with GHV Accelerator, an Indo Japanese early-stage seed fund, which will help them identify start-ups that have an innovative and customer-oriented solution. The start-ups that get selected through this MAIL programme, will get an opportunity to undertake paid proof of concept (PoC) with the company to co-creates technological and digital solutions for the automobile industry. Maruti Suzuki has already enabled 10 PoC so far.
The aim here is to help these start-ups develop industry-ready solutions for any live case across business functions like - Marketing & Sales, Engineering, Service, Production, Logistics, Warehousing, Spare Parts and Accessories. The start-ups also get an opportunity to implement their innovative solutions and validate them for business readiness. As on today, Maruti Suzuki has onboarded two startups as business partners.
