If you are planning to bring home an Audi car anytime soon, now would be a good time to head to the dealership as the German automaker has announced its 'You Blink, You Lose' limited-period offer. The new scheme will be valid until the end of June 2018 and includes heavy discounts ranging from Rs. 2.74 to Rs. 10 lakh on certain models in Audi India's line-up. The discounts extend to the Audi A3, A4 and A6 sedans, and the Q3 entry-level SUV, and will be available on select variants. Customers also have the option to buy the cars in 2018 and start paying in 2019, with the manufacturer offering flexible payment options.
Under the new limited-period offer, the Audi A3 gets a discount of Rs. 5.1 lakh, and now starts at Rs. 27.99 lakh, as opposed to the earlier price of Rs. 33.1 lakh. Similarly, the Audi A4 gets a discount of Rs. 5.5 lakh and now starts at Rs. 35.99 lakh, as against the older price of Rs. 41.47 lakh. However, the biggest price cut is available on the current generation Audi A6, which gets a massive discount of Rs. 9.7 lakh, dropping the price to Rs. 46.99 lakh, as opposed to the previous asking price of Rs. 56.69 lakh. The current generation A6 is at the end of its lifecycle globally and the next generation version will be making its India debut sometime next year. Lastly, the Audi Q3 gets the smallest cut as part of the offer with prices down from Rs. 34.73 lakh to Rs. 31.99 lakh (all prices, ex-showroom), a drop of Rs. 2.74 lakh.
(The current generation Audi A6 gets a massive discount of Rs. 10 lakh)
Speaking about the new limited-period offer, Audi India - Head, Rahul Ansari said, "Customer centricity is one of our key pillars as a part of the strategy for the year 2018, which is also the year of progression for Audi. We feel that stricter import duties and unfavourable taxes should not be the reason why an aspiring customer cannot afford his dream car. Audi is committed to providing the best-in-class luxury cars with affordable packages and with such initiatives; we plan on translating that philosophy into a reality. This offer provides an opportunity of a lifetime, a now or never for our prospective customers to be a part of the Audi family," he said.
In addition, Audi customers can avail a buyback insurance of 57 per cent through the Audi Choice programme on select models, while there are other exchange offers and service packages as well. Mercedes-Benz India is dominating on the sales front in the luxury car market, while Audi has been a distant third behind BMW India. For 2017, Audi India sold 7876 units witnessing a growth of two per cent over the previous year. The discounts then should help boost the Ingolstadt automaker's sales over the next few months, with the lower price tag pulling buyers from other brands.
